SALVATORE FERRAGAMO ON THE RUNWAY AT BASELWORLD 2014 TO PRESENT THE FERRAGAMO BUCKLE COLLECTION, THE NEW SPECIAL PROJECT FROM THE LABEL’S TIMEPIECES AND EYEWEAR WORLDS


SALVATORE FERRAGAMO ON THE RUNWAY AT BASELWORLD 2014 TO PRESENT THE FERRAGAMO BUCKLE COLLECTION, THE NEW SPECIAL PROJECT FROM THE LABEL’S TIMEPIECES AND EYEWEAR WORLDS

Salvatore Ferragamo has chosen the Baselworld international Watch and Jewellery Show as its showcase for a runway event featuring the Ferragamo Buckle Collection, the new Timepieces and Eyewear project that epitomises the label’s DNA and its ability to combine sophisticated contemporary design with manufacturing excellence.

At Baselworld, for the first time, a media event that brings together fashion and fine watchmaking: on Friday March 28 at 6.30 pm, the Salvatore Ferragamo stand will be transformed into a runway to present the Buckle Collection and several special pieces. Reserved for an audience of top buyers and international press, the fashion show will be attended by Salvatore Ferragamo CEO Michele Norsa, Timex Group Swiss Luxury Division President & CEO Paolo Marai, and Salvatore Ferragamo Creative Director Massimiliano Giornetti.
The event will kick-off a series of project launch initiatives that will visit Hong Kong, China, Korea, Japan, Italy, Mexico and the United States.

An elegant blend of forms and materials and close attention to detail underpinned by skilled artisanal expertise display the label’s incredible craftsmanship continuously balanced with its modern style. The creative key values of the Salvatore Ferragamo universe establish a profound dialogue between its roots and the demands of the present. Arising from this combination is the Ferragamo Buckle Collection, a new project that offers a modern reinterpretation of the concept of the buckle, highlighting not only the purely aesthetic role it has in the label’s creations, but also its functional relevance.

An example of the finest Swiss Made artisanal tradition applied to design, the case of the watch reflects the shape of the buckle and stands out for its distinctive cloche shape, with the bezel in metal or in black, beige or tortoiseshell-effect acetate, to match the frames of the glasses. The Buckle Collection sunglasses are reinvented with the front in the shape of a buckle, turning attention to detail into a hallmark of style, and representing the perfect synthesis of creativity, functionality and cutting-edge technology.

The Ferragamo Buckle Collection will be on sale at Salvatore Ferragamo boutiques and authorised retailers across the world from May 2014.


BUCKLE_COLLECTION_BASELWORLD_EVENT_EN.pdf

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