AUGUST 2017

Logomania by Salvatore Ferragamo


Logomania by Salvatore Ferragamo

A cascade of letters settles on the dial of the iconic new Logomania line, paying tribute to the art of constructing and deconstructing shape and color, line and volume in an original creative device.

The logo lettering, which futurist painter Lucio Venna created for Salvatore Ferragamo in 1930 or thereabouts, has been given a modern and contemporary makeover. Deconstructed and reconstructed, the new layout of the letters accentuates the play on graphic contrasts, creating an extraordinary three-dimensional effect.

The rich dial is paired with a round 35 mm diameter case, accompanied by steel or IP gold bracelets and soft leather straps, in a masterful combination of colors.



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