MAY 2017

Nautica social media campaign


Nautica social media campaign

From May to through August, Vertime is rolling out a social media campaign to promote Nautica watches in two key countries: Italy and Mexico.
Because of their capability to identify the right target, Nautica Facebook and Instagram official pages will be the main channels to communicate the post sponsored campaign.

The project includes different advertising formats (static posts, video, canvas, carousel) and an Influencer activation.
Landing pages of above posts, are: nauticawatches.co.it and nauticawatches.com.mx

The project is divided in 3 steps:

  1. Launch: brand and products presentation
  2. Awareness:  sponsored post + Digital PR
  3. Engagement: users will be driven to the website

In order to amplify and support the project, there will be a digital PR activation of some Instagrammers.
Vertime selected seven Instagrammers who will make two posts each from their social profiles (see profile information attached)
We focused on those who are good communicators and have attractive and high-quality pictures necessary for positioning and reputation.
Same posts will be shared on their Facebook channel.
 

 

 

C A U G H T G R A M M I N G // È estate! Ormai è chiaro... e Roma con i suoi colori estivi è sempre bella! Seppur alle prime ore del tramonto il sole picchia ancora forte, ogni ora è il momento giusto per scattare e catturare immagini... @nautica #Mynautica • • • #SponsoredPost #BeautifulMatters #CNTraveler #Discover_Vacations #BestDiscovery #DiscoverGlobe #TravellingThroughTheWorld #TopEuropePhotos #GuardianTravelSnaps #Italia365 #Italy_Vacations #AwesomeEarth #BestVacations #EarthFocus #Earthpix #AwesomePix #TravelAwesome #RoamThePlanet #NatGeoTravel #whatitalyis #Ig_Italy #BeautifulDestinations #PassionPassport #Exklusive_Shot #AGameOfTones #NeverStopExploring #IgWorldClub #ExploreMore #ArtOfVisuals

Un post condiviso da David Pinto (@davidpinto_) in data:

 

Es hora de darle color a tu vida... Es hora de viajar ??????. . @nautica #Mynautica #sponsoredpost

Un post condiviso da Alex Tienda ?? TRAVEL VLOGGER (@soyalextienda) in data:

?"Nankurunaisa," perhaps the most important word. The japaneses, by pronouncing it, enunciate a fundamental concept: with “time” everything gets fixed. Everything, in the necessary space-time fragment, finds its proper place. Sooner or later, situations gets fixed. What is now incomplete or incomprehensible will take shape and light tomorrow.? With @nautica #MyNautica #SponsoredPost ?.? ?.? ?.? ?.? ?.? ?.? ?.? Thanks to @quellaclaudia for the precious help. ?.? ?.? ?.? #coffeeandseasons#jj_coffeebreak #tv_stilllife#still_life_gallery #tv_neatly #jj_still_life#dailycortado #vscocoffee #theculturetrip#tv_living #morningslikethese#seekthesimplicity #theartofslowliving#verilymoment #thatauthenticfeeling#vzcomade #feelfreefeed#Inspiremyinstagram #click_vision#coffeefliicks #coffeeculture #fellowmag #OnTheTable#lifeandthyme #ifoodit #jj_indetail#tv_depthoffield

Un post condiviso da Laura Masi (@ruberry) in data:

{Tempo} • Quello che dovremmo tenerci stretto. Come il tempo di stare con le persone che amiamo, quello di fare ciò che ci piace, quello dei doveri e delle cose da superare. Quello che cura le ferite e che restituisce la pace, quello che ti fa respirare e che ti viene tolto. Il tempo è prezioso, abbiatene cura. Io intanto penso al tempo come quello delle attese ?? #Mynautica #SponsoredPost W/ @nautica . . . . . ________________________ #living_europe #hello_worldpics #IAmATraveler #italy #AwesomeEarth #BestVacations #theprettycities #BeautifulMatters #Earthpix #PassionPassport #Exklusive_Shot #CNTraveler #AGameOfTones #BeautifulDestinations #AwesomePix #TravelAwesome #DiscoverGlobe #Discover_Vacations #BestDiscovery #Places_Wow #TopEuropePhotos #Wonderful_Places #MyTinyAtlas #GuardianTravelSnaps #RoamThePlanet #pantheon #roma #Igersroma

Un post condiviso da Marko Morciano ? (@markomorciano) in data:



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