SEPTEMBER 2017

VERSUS VERSACE – ZAYN MALIK


VERSUS VERSACE – ZAYN MALIK

Zayn Malik, iconic One Direction musician debuts in the fashion world by signing a capsule for Versus Versace. A gesture tied to solidarity by the musician: part of the proceeds will be donated in fact to charity. Zayn Malik worked closely with Donatella Versace to create a collection of women and men who capture the essence of Zayn's style and his friends: the spirit of the road, a mix of sports and functionality that plays with proportions and individuality.  The essence of the capsule is expressed in the campaign that portrays Bella Hadid and Zayn in photo collage as taken with a Polaroid. "When I look at this collection I see Zayn, her personality, her energy and her individuality, in every single head, and I'm proud of what we've accomplished together." The campaign expresses what I love the new generation, "explains Donatella Versace.



Social media:
Facebook:   @VertimeGroup
Instagram:   @vertime_group


Email to Friends

Back to all news